#Professional - Internship

#Professional - Internship

#Professional - Internship

UX/UI Design - Gamification

UX/UI Design - Gamification

Design Vision

Design Vision

Design Vision

What direction should our app take in the upcoming 2 to 3 years? How can we re-invent our design to even better fit our users needs while respecting Adidas pillars and brand guidelines?

My role

My role

My role

Advocate for gamification principles and be the bearer of theoretical knowledge on UX in video games.


Design the social part of the vision (cf #a-social-media?)

Challenges & Learnings

Challenges & Learnings

Challenges & Learnings

CHALLENGES

  • Align on a common design direction and language to create a consistent product.


LEARNINGS

  • Design the future trends, importance of creativity.

  • Importance of clear and efficient communication.

  • How to sell a vision by tying it to user needs.

Discovery & Definition

Discovery & Definition

#what-is-our-competitive-advantage?

From a tracking app we decided to turn the app into a companion in your fitness journey.

To achieve this challenging objective, we will focus on gamification (to generate delight and user retention). We aim to create exciting adventures with challenges, rewards, and social features that make every step fun and engaging. We will also provide guidance (to generate brand loyalty), tailored to our users' unique needs and goals, helping them run smarter and safer.

#who?

By analyzing insights from UX Research, we found out runners mainly struggle with motivation, self-confidence and boredom. We also acknowledged that some of our users do not value the tracking of their activities as a key feature.

Our persona, called Alice, wants to feel more energized. Every time she tries to build a routine, she goes through a lack of motivation and consistency. She usually ends up falling back to her old habits and express feelings of frustration and guilt.

Ideation

Ideation

#which-gamification-mechanisms?

Personalized Avatars

Goal, Quests & Tasks

Rewards & Redeeming Points

Random Surprises

Iteration & Additional Work

Iteration & Additional Work

#why-not-a-complete-MVP?

After the initial sessions we decided to go further our initial scope and design some additional screens. We want to provide a 360 experience that could be understood by every stakeholder.

#a-social-media?

We want our users to connect to their friends to create a sense of community around running and sports. Ultimately, this would help reduce their feeling of solitude and boost their motivation.

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